The company is a clothing brand with universal appeal that creates high-quality clothing while guaranteeing price friendliness. It has grown into a well-known national brand with over 5,000 stores nationwide, and the number of members exceeds 0.1 billion. From the “men's wardrobe” to the “national clothing brand”, Hailan Home insists on being a domestic brand that reassures Chinese consumers and has a sense of companionship, and continues to sympathize with the people and grow together. The company is a clothing and lifestyle retail group with multiple brands. As of the end of the reporting period, the company owned brands such as men's clothing, women's clothing, children's clothing, professional wear, and lifestyle. The company's main product business: “Heilan Home”, “Hai Lan Premium”, “OVV”, “Black Whale”, “Boys and Girls”, “Ying's”, “HEAD” and other clothing brands, and Heilan Group Buying and Customizing Business. Corporate honors: It also ranked first in the textile and garment industry; it was on the “Fortune” China 500 list for 4 consecutive years. It has received many honors such as “2022 Advanced Standardization Work Unit” issued by the Standardization Technical Committee of the China Fashion Association. It has won many honors such as JD's 2023 Men's Down Gold Award, Douyin Platform's 2023 Apparel and Menswear Comprehensive Industry Brand of the Year, and the company has won many honors such as “National Garment Industry Quality Leader”, “Enterprise Standard 'Leader'” and “2024 China Textile and Garment Brand Competitiveness Enterprise”.