The company was successfully listed on the main board of the Shanghai Stock Exchange in 2017. We use the strength of capital, industrial spirit, user mentality, and constant innovation to provide consumers with high added value, cost-effective fashion and cultural products and a loving quality of life. In order to meet the needs of different consumers, the company developed a multi-category, multi-brand, and omni-channel strategy, and gradually formed a multi-brand and multi-business group company with multiple brands and business formats, such as the famous children's footwear brand “ABCKIDS” in China, the fashion sports lifestyle brand “EXR”, “Starter School Uniform” focusing on the ecological layout of the campus, and the cross-border e-commerce brand “Zebra West”. Since its establishment, the company has been focusing on the design, R&D, production, procurement and sales of children's shoes, children's clothing, and children's clothing accessories. The main products are children's leather shoes, sports shoes, all kinds of children's clothing and clothing accessories. Corporate honors: In 2020, it won the list of China's 500 Most Valuable Brands; in 2019, it won the 2019 China Influential Brand of the Year; in 2018, it won the China 500 Most Valuable Brand for 8 consecutive years; in 2017, Starter Co., Ltd. was listed on the main board of the Shanghai Stock Exchange; in 2009-2016, it ranked “No. 1 in the overall market share of children's shoes” for 7 consecutive years.