The company was founded in 2002 in Shanghai, China, and is a multi-brand fashion group. The company is committed to providing high-quality products to people who love fashion and pursue quality to help people enhance their sense of self-worth. The company hopes to create an internationally competitive industrial group focusing on the field of fashion through extraordinary creativity, artistic style, and a beautiful life experience that touches the heart. Since its establishment, the company has established four famous clothing brands, “DAZZLE,” “DIAMOND DAZZLE,” “D'zzit,” and “RAZZLE,” focusing on the middle and high-end brand positioning, forming a deep interpretation of the fashion field. The company's main products are the four famous clothing brands “DAZZLE”, “DIAMOND DAZZLE”, “D'zzit” and “RAZZLE”. Corporate honors: The company's “DAZZLE” brand won the “Potential Award” honor in the “Jack 9th China Fashion Brand Annual Awards” by the China Fashion Association in 2013, and won the “Best Style Women's Clothing Brand” award at the “2015 China Fashion Awards” issued by the China Fashion Association in 2015. In 2017, the company won the honorary title of “2017 Shanghai Top 100 Private Enterprises”, and was awarded the “2019 New Retail Most Growing Listed Company”; in 2020, the company was awarded the “Jinniu Most Investment Value Award” and “The Most Growing Listed Company in the Consumer Industry”, “2020 Municipal Design Leading Demonstration Enterprise”, “2020 Municipal Industrial Design Center”, “Shanghai Fashion Leading Demonstration Enterprise”, “Shanghai's first economically leading local brand in 2023”, etc.