ValueMax Group Ltd provides pawnbroking and moneylending services, as well as the retail and trading of pre-owned jewellery and gold. The objective of the company is to be a trusted alternative financial services provider. The group is organized into four operating segments, namely: Pawnbroking, Retail and trading of jewellery and gold, Moneylending, and Other operations, including investment holding and provision of other support services. Its business activities are mainly conducted in Singapore. The retail and trading of jewellery and gold segments generate maximum revenue for the company.