The company was founded in 1999 and is a large-scale commercial chain group with large households as the main business and big consumption as the platform. The company's business scope covers business formats such as design and decoration, furniture and building materials sales, logistics and distribution, domestic service, shopping centers and lifestyle supermarkets. It provides consumers with full-life cycle decoration and home service solutions, and has become a service benchmark in the home furnishing industry by advocating “first payment” and “no reason to return.” The company's main business is home chain store business, digital intelligence innovation business, shopping center and modern department store supermarket business, and smart home improvement business. Company Honors: 2012 Hubei Top 100 Enterprises; Advanced Grassroots Party Organization; Wuhan Credit Enterprise; Advanced Unit. The company has also won many honorary titles such as “Beijing's Top Ten Commercial Brands”, “2023 China Home Furnishing Industry Leading Brand Award”, “2023 Most Valuable Listed Company for Investment”, and “25th Golden Bull Award for Listed Companies - Listed Company Jinxin Award”. As of December 31, 2024, the company operated 407 home furnishing stores in 30 provinces, regions, cities and overseas, including 83 direct-run stores and 324 franchise stores.