The company is a digital consumer service group focusing on AI and content driven. It was founded in Beijing in 2011 and listed on the Shenzhen Stock Exchange in 2019. The company has the mission of “making every consumption generate happiness”, the vision of “becoming the technology company that knows the most about consumption and creating a beautiful world where everyone is happy because of consumption”, “idealism, pragmatism, innovation driven, geek spirit” as its values, and “technology drives consumption progress” as its slogan. The company's main business is consumer content sector, intelligent marketing section, and consumer data sector. Corporate honors: “Most Marketable Enterprise Award”, “2018 Content Applet Award”, “Ministry of Commerce E-Commerce Demonstration Enterprise”, won the “7th Goldsmith Award”, “2023 TBI Outstanding Brand Innovation Award - Annual Scenario Marketing Case Gold Award, Annual Agency Award”, “2024 15th Golden Mouse Effect Marketing Gold Award, Plant Marketing Silver Award”, “2024 15th Huxiao - Scene Marketing Excellence Award, Outdoor Marketing Bronze Award”, “24th IAI Education International Advertising Award”, “10th IAI International Advertising Award””, “2024 12th “TopDigital Innovative Marketing Award” and other honors.