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The food delivery battle has reached a fever pitch: Ele.me joins the fight with over 10 billion in subsidies. Who will be the big winner?
On the last day of April, when Meituan and JD.com were fiercely competing in the food delivery battle, Eleme also launched its killer move of delivery subsidies—initiating the "Eleme Subsidy of over 10 billion" delivery subsidy plan. This seemingly sudden escalation is actually a signal that the competition among delivery platforms has entered a new phase. From JD.com's high-profile entry into the food delivery platform at the beginning of the year to Meituan's announcement of creating a social security information system for delivery riders... the public's attention has remained focused on JD.com and Meituan. Now, with Eleme entering the public eye again with a subsidy war, especially during the special time window of the May Day holiday, industry experts believe that, on the one hand, this proves that the old order of the food delivery industry has indeed been impacted, and on the other hand, it shows...
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The "Takeout Three Kingdoms Kill" is upgraded: Ele.me enters the market with a 10 billion subsidy, JD.com and Meituan stocks under pressure. Who will laugh last?
① What profound impacts will the subsidy war have on the long-term landscape of the local life service market? ② How is the "systematic variable" proposed by CITIC SEC specifically manifested in the competition for takeaway services?