Premier Investments owns two global retail brands. While Smiggle has been operating outside of its core Australian and New Zealand markets for many years, the more prolific fashion brand Peter Alexander only recently entered the United Kingdom. The unique Smiggle brand, retailing children’s stationery in Australia and overseas markets. Premier materially restructured in 2025, merging its five core apparel brands with department store Myer. It distributed its Myer equity stake to its shareholder with an in-specie capital reduction and dividend.Premier is also a significant shareholder in Australia-listed company narrow-moat Breville Group.