Nissan is cutting jobs globally, Honda is delaying its investment in electric vehicles. Can the "Big Three" Japanese automakers come back to the table?

① Due to the current slowdown in electric vehicle demand, Honda Motor has decided to delay the plan announced on April 25 of last year to establish a comprehensive electric vehicle value chain in Canada by about two years; ② "The company has decided not to release the operating profit expectations for the fiscal year ending March 2026," said Nissan Motor; ③ In the fiercely competitive market in the USA, Japanese automakers are forced to bear high sales incentive costs, while they have not yet fully kept pace in the Chinese market.

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Dow Jones03:20 ET

Undeterred by the "Trump shock"! Global electric vehicle sales surged in April, with the Chinese market experiencing a robust increase of 32%.

In April, Global sales of pure electric and plug-in hybrid autos grew by 29% year-on-year, reaching 1.5 million vehicles. Sales in the China market increased by 32% to 0.9 million vehicles, sales in the Europe market rose by 35% to 0.3 million vehicles, while sales in the North America market fell by 5.6% to 0.1 million vehicles. The Trump tariff policy had minimal impact on electric vehicle sales, but the trade agreements reached with the United Kingdom and China are positive signs for the industry.

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Toyota Motor Stock (NYSE:TM) Notches Up as the BZ4X Gets a Redesign

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The "heavy blow" of Trump's tariffs has fallen, and Japanese car companies have collectively "collapsed" in performance.

Affected by Trump's tariff policy, Japanese automakers Honda and Nissan's Earnings Reports did not meet expectations.

wallstreetcnMay 13 07:57 ET

Toyota Unveils 2026 BZ EV With 314-Mile Range, Faster Charging, and Sleek New Look

BenzingaMay 13 07:18 ET